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Blogs & Insights


Why you should put storytelling at the heart of your comms strategy
PR pros are living the dream. Never has ‘story’ been so in demand to drive media coverage, entice web traffic, and build social communities.


Does the world need another mid-level smartphone manufacturer?
Explore the hype around the launch of the Nothing smartphone by Carl Pei. Is it truly a game-changer or just another 'meh' entry?


The rise of tech hubs in Wales: a catalyst for innovation
Tech hubs in Wales are supercharging growth, providing connected workspaces, business support programmes and specialist skills training.


Effective PR research: Top five tips
If you want to be seen as an expert in your field, you should never discount the value of good quality PR research.


The power of Thought Leadership in PR campaigns
Discover the power of Thought Leadership in PR campaigns. Learn how Thought Leadership can elevate your PR strategy and boost your reputation.


The exciting future of tech in Wales
Explore the exciting future of tech in Wales, a thriving hub for innovation. Discover how Wales is shaping the global tech landscape today.


News-jacking: Making headlines for all the right reasons
By: Sue Souter, Associate Director & Manchester Office lead technology consultant Well where did those two months go since New Year? Here...


PR trends we should leave behind
In the realm of PR, emerging trends fuel our content generation, shape our communications strategies and provide insights into our client’s core markets.Â


Primark hoax: A lesson in retail PR and crisis communications
Discover the importance of quick comms reactions in the digital age. Learn from the Primark hoax and enhance your comms strategy today.


LEAP 2024: What you can expect
By: Mohit Hira, Jargon Group Dubai Saudi Arabia's global tech event, LEAP 2024 is just around the corner. Over 172,000 attendees are...


The times they are a-changin’
By: Will Herman, Account Director & Manufacturing Sector Lead With AI continuing to dominate headlines – there is no evidence it can be...


Horizon scanning: minimum risk, maximum opportunity
By: Michael Bennett, Managing Director, ESG It is important for any business to have an understanding of the landscape of its industry...


The newscycle of a cyber hackÂ
By: Gareth Lloyd, Cyber Security team When cyber hackers aim the crosshairs at any high-flying corporation, it never takes long for the...


Northern Ireland: location of choice for AI businesses in the UK
By: Julia Fitzgerald, Senior Account Manager, Jargon Group Cardiff It’s no secret that AI is increasingly a big part of modern life: not...


How Dubai is becoming a hub for global events
Discover how Dubai is becoming a hub for global events, attracting professionals worldwide. Explore why Dubai is the go-to destination for major events.


How to humanise PR
Discover how to humanise PR and strengthen relationships in the digital age. Learn techniques to humanise PR and connect with clients effectively.


Aircraft and Rail: The inside line on what to expect in 2024
Discover the future of aircraft and rail interiors in 2024. Explore innovations enhancing passenger experience and sustainability in aircraft and rail.


Is this the biggest year for UK cybersecurity yet?
Explore why 2024 might be the biggest year for UK cybersecurity yet. Discover the challenges and solutions in UK cybersecurity today.


Social 101: The importance of snackable content
By Emma Dent, Account Director - Jargon Group Manchester Snackable content is the online equivalent of a bag of crisps: not as satisfying...


Maximising your presence at NRF: Retail’s Big Show 2024
By: Kevin Winfield, Managing Director - Technology The National Retail Federation’s Retail’s Big Show is a mere few days away, and those...
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