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Where You’ll Find Us

We’re where the action happens. Throughout 2026, our team will be on the ground at some of the most influential, international events – on hand to amplify your brand, build connections and create growth opportunities. This is your go-to hub on where you will find out and how we can help you make an impact at any trade show you might be attending.  

Our 2026 Event Schedule

Title
Date
Location
CES

6-9th January 

Las Vegas
NRF

11-13th January

New York City
Mobile World Congress

2-5th March 

Barcelona
AIX

14-16th April

Hamburg
Retail Technology Show

22-23rd April

London
Interpack

7-13th May

Dusseldorf
London Tech Week

8-12th June

London
GITEX

24-26th June

Berlin
BlackHat USA

1-6th August

Las Vegas
TECHSPO London

2-3rd September

London
IFA

4-8th September 

Berlin
IBC

11-14th September

Amsterdam
NRF: Europe

15-17th September

Paris
PPMA

22-24th September

Birmingham
Ecommerce Expo

23-24th September

London
DTX

14-15th October

London
Cyber Security EXPO

27th October

London
Gitex Global

7-11th December

Dubai
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Unlock Your True PR Potential at Trade Shows  

Trade shows are more than just events - they’re strategic platforms for you to build relationships, amplify your brand and drive significant growth. Here’s why they matter: 

  

  • Build valuable connections with industry leaders, partners, and potential clients 

  •  Showcase expertise and position your brand as a thought leader 

  • Gain media exposure and amplify your messaging across multiple channels 

  • Stay ahead of trends by learning from innovators and competitors 

  • Delivering strategic content like keynote soundbites, product announcements and thought leadership insights 

  • Extend reach beyond the event with live social updates to post-event blogs 

  • and repurposed content 

  • Generate qualified leads and partnerships that drive long-term growth 

Attending trade shows also helps you understand market dynamics, discover emerging technologies and create memorable brand experiences that resonate with your audience. 

Tips to Maximise Your B2B PR Presence at Trade Shows

  • Plan early: Secure speaking slots, sponsorships, and media interviews well in advance 

  • Craft compelling messaging: Align your brand story with event themes and audience interests for maximum impact 

  • Engage on social media: Use event hashtags, share behind-the-scenes content, and interact with attendees online to boost visibility 

  • Leverage press opportunities: Prepare press kits, pitch stories to journalists, and schedule media briefings to increase coverage 

  • Train your team: Ensure everyone representing your brand knows key messages and talking points 

  • Repurpose event content: Turn event highlights into blogs, social posts, and thought leadership pieces 

Making the Most of Every Event Opportunity 

Events require significant investment of time, money, and resources. 

 

PR ensures you get maximum ROI by extending your reach, building your reputation, and capturing attention beyond the conference hall. Whether you’re hosting your own event or attending a major trade show, integrating PR from the start can be the difference between attending and owning the event. 

Ready to Enhance Your Trade Show Presence? 

If you need help developing a winning B2B PR trade show strategy, increasing awareness, and attracting your target audience, we’re here to help. From messaging and media outreach to on-site support and post-event amplification, our team can ensure your presence makes an impact.

OUR WORK

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Jargon Group HQ

Tithe Barn, Parfitts Farm

Eversley, Hook,

Hampshire

RG27 0NT

contact@thejargongroup.com

 

+44 118 973 9370

Manchester

4th Floor, White Tower,

Media City,

Salford,

M50 2NT

International

Dubai One Central,

The Offices 3,

World Trade Centre, Dubai

United Arab Emirates

Company number: 14194106   |   Tithe Barn, Parfitts Farm, Chequers Lane, Eversley, Hampshire, RG27 0NR   |   ©The Jargon Group 2024

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