Blogs & Insights

Webinars are evolving into a powerful B2B PR tool, helping businesses build authority, engage audiences, and generate leads through interactive, thought-leading content.

Discover how strategic PR can open doors when breaking into new B2B markets. Learn to build trust and visibility with strategic PR today.

Discover the power of communications in building stronger brands. Learn why clear messaging is crucial for brand success and effective PR.

Explore the future of ESG reporting with insights on global trends and challenges. Discover how ESG reporting shapes business strategies today.

Discover why Cybersecurity Awareness is more than an IT issue; it’s a reputation one. Learn how PR can protect your brand's reputation today.

Discover how to make the most of attending GITEX 2025! Elevate your brand's visibility at the world's largest tech event with strategic insights.

A strong PR strategy goes beyond press releases. It’s about shaping narratives, building trust, and driving measurable business results. Learn how to define objectives, craft messaging, choose tactics, and monitor performance to create a PR strategy that delivers real impact.

Social media has come a long way from simply connecting friends online - it’s now one of the most powerful tools in modern marketing. From thought leadership to Digital PR, discover how brands are using social media strategically to build trust, spark conversations, and stay top of mind.

A strong value proposition is more than a marketing phrase - it’s the foundation of business differentiation and growth. Without it, messaging becomes unclear, sales opportunities are lost, and price becomes the only differentiator. This blog explores why a value proposition matters, when to create one, and how businesses can develop a clear, customer-focused proposition that builds trust and drives long-term success.

B2B PR doesn’t have to live and die by structured press releases, whitepapers and industry interviews.

Learn how to get your news picked up by journalists with expert tips on crafting pitches and building media relationships.

Explore the evolving landscape of print media with insights on Digital PR. Discover how Digital PR is shaping niche publications and trust.

Discover what to expect from Ecommerce Expo 2025, the pivotal event for retail tech leaders. Learn more about which key industry trends we expect to dominate the show in 2025

As the global technology stage continues to mature, the Middle East is emerging as a compelling and influential market for B2B tech businesses. With rapid digital transformation, a growing appetite for innovation and heavy investments towards national visions such as Saudi Arabia’s Vision 2020, the region presents a lucrative opportunity for tech brands looking to expand their global footprint.  

During her placement year at The Jargon Group, Marketing Communications student Amelia shares what to expect when starting a career in PR - from securing national media coverage to supporting clients at major industry events and building the skills to thrive in communications.

Industry events are more than just opportunities to network, they’re powerful tools to build brand authority, drive media coverage and amplify your company’s voice. For B2B businesses, who typically have long buying cycles, trust is critical, and events are a crucial chance to establish relationships and position your brand as a leader. 

In the high-stakes world of B2B, trust and authority are crucial. While PR isn’t directly tied to sales, it plays a significant role in driving business outcomes - it helps build credibility, increase visibility, and support lead generation. When executed successfully, PR is a powerful sales tool, helping key audiences and potential buyers feel more informed and engaged with a brand.  

Explore the impact of Google's AI mode on Digital PR. Learn how this seismic shift affects the PR industry and Digital PR strategies.

Explore how Digital PR has evolved beyond Y2K strategies. Discover the modern approaches that drive results in today's digital landscape with Digital PR.

As the global technology stage continues to mature, the Middle East is emerging as a compelling and influential market for B2B tech businesses. With rapid digital transformation, a growing appetite for innovation and heavy investments towards national visions such as Saudi Arabia’s Vision 2020, the region presents a lucrative opportunity for tech brands looking to expand their global footprint.