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Making the most out of media interviews
Media interviews are an incredibly valuable tool in enabling your brand to boost its visibility, build long-term media relationships

How to make your news PR-able
The role of PR has shifted from being purely media-centric to utilising a broad range of activities. In this new era storytelling is king.

NRF 2025: RFID dominates as brands relax on AI
Discover how RFID dominates the retail scene at NRF 2025 as brands ease off AI. Explore the shift in technology focus and its implications.

How can PR help you get in front of your target market?
Discover how PR can help you get in front of your target market. Learn strategic PR tactics to amplify brand awareness

The hidden costs of cutting communications budgets
Discover the hidden costs of cutting your communications budgets, and how it could end up costing you more in the long run.

Myth busting - is all news good news?
Uncover the truth about news with our myth-busting blog post. Learn how to differentiate good news from bad and protect your business's repu

Chat GPT - friend or foe?
Discover the pros and cons of Chat GPT - friend or foe? Explore it's impact on PR, and how to use it to best support your campaign efforts.

How PR can give you the competitive edge
Discover how PR can give your business a competitive edge in a world of ever-tightening budgets and increasing competition.

How to plan your social media strategy
Learn how to plan your social media strategy effectively. Discover tips and tactics to plan your social media strategy for success.

An eventful year: 6 must attend tech trade shows of 2025
Discover the top 6 must-attend tech trade shows of 2025. Don't miss out on these events and opportunities!

PR failures that shaped 2024
Learn from the biggest PR blunders of 2024 and discover the crucial lessons in crisis management and how to stay ahead of these failures.

How to choose the right PR company for you
Learn how to choose the perfect PR agency for your business. Discover the key factors to consider, from budget to cultural fit.


NRF 2025 preview: Redefining the brick and mortar experience
Discover what's in store for NRF 2025: Retail's Big Show. Get insights on future retail trends and innovations to expect at the show.

How to position your company as a thought leader: a guide to getting started
Learn how to position your company as a thought leader in your industry. Elevate your brand, build trust, and establish credibility.

Health Tech Conference 2024 - the key takeaways
Discover insights from Health Tech Conference 2024, where industry experts discussed digital innovation, funding, and collaboration

Five signs it’s time to hire a PR agency
Is it time to hire a PR agency for your business? Discover the five signs to look out for, and learn how The Jargon Group can help you.

Case studies - the good, the bad and the ugly
Uncover the power of case studies with examples. Learn how a PR agency can help craft compelling and impactful case studies.

How to measure the value of your PR efforts
Learn how to measure the effectiveness of PR campaigns with modern frameworks like the AMEC model and Barcelona Principles.


Has conscious consumerism caught up with Black Friday?
A growing number of brands are choosing to boycott Black Friday to demonstrate their environmental values.


Do you sell cars? Jaguar’s timely reminder on the importance of messaging
Discover the power of messaging with Jaguar's rebranding saga. Learn how impactful messaging can shape a brand's future
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United Kingdom
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