Blogs & Insights

The Jargon Group Appointed by Manchester Tech Week

Discover how B2B brands can scale globally without losing relevance. Learn strategies to adapt PR campaigns for success in diverse markets.

Global PR: How B2B brands scale without losing relevance

Discover how B2B brands can scale globally without losing relevance. Learn strategies to adapt PR campaigns for success in diverse markets.

The Jargon Group Retains Its Communication Management Standard Accreditation for 2025

The Jargon Group is delighted that it has been awarded its fourth Communication Management Standard (CMS) accreditation for 2025

Trust: The most valuable currency in modern PR

In an age of AI-generated content and shrinking attention spans, trust has become the most valuable asset for any brand. Discover how PR builds credibility through consistent messaging, transparency, and authenticity — and why these strategies are essential for attracting loyal customers and long-term business success.

AI is making brands boring - how to stand out when everyone else is blending in

AI is transforming marketing, but when every brand relies on the same tools, messaging becomes predictable and forgettable. Discover how human creativity, authentic storytelling, and strategic use of AI can help your brand stand out, connect with audiences, and cut through the noise in a crowded, AI-driven landscape.

How effective is your PR Strategy? Take the Jargon Brand Score to find out

Discover how effective your PR strategy truly is with the Jargon Brand Score. Assess and enhance your PR strategy for real business impact.