Blogs & Insights

In today’s always-on digital world, a CEO’s words can shape not just public opinion - but brand reputation and business performance. This blog explores how executive thought leadership can be a powerful asset or a serious liability, and outlines the essential strategies CEOs need to align their personal visibility with corporate values. From media training to crisis planning, learn how to lead with impact while safeguarding your brand.

Discover how The Jargon Group used targeted B2B tech PR to deliver major media coverage, credibility, and brand impact for leading technology clients.

Discover why agency size isn’t everything when choosing a marketing communications partner - and how fit, flexibility, and expertise make all the difference.

Discover how poorly targeted pitches damage your reputation and do more harm than good. Avoid 'Lazy PR' with expert insights today!

Discover these 3 awards to build your tech companies reputation and credibility in 2025. Don't let the opportunity slip away!

Tips on how to use social media to boost your business' presence at any industry event. Learn strategies to maximise your impact!

Discover expert insights on dealing with negative publicity and media mishaps to protect your brand's reputation.

A well-crafted PR strategy can enhance a brand's reputation. On the flip side, a poorly executed campaign can do the opposite.

We will share some tried and tested methods to help you get support from your senior executives, enabling your PR strategy to deliver

Explore the bold rebrand of Pretty Little Thing, a shift from fast fashion to sustainable luxury.

A well-structured thought leadership article can shape readers’ opinions, influence decisions, and position you as industry experts.

Discover how to use PR research to boost your profile and elevate your PR campaigns.

Discover how the rise of podcasts can support your PR efforts. Learn strategies to leverage podcasts for your businesses success today!

Discover what PR metrics mean and which ones to focus on for true success. Learn key insights on PR metrics to boost your strategy today!

Discover how tackling the growing e-waste crisis can benefit both consumers and brands.

The PR landscape is evolving, so ensuring your messages stand out is becoming even more critical for businesses of all sizes and budgets.

Media interviews are an incredibly valuable tool in enabling your brand to boost its visibility, build long-term media relationships

The role of PR has shifted from being purely media-centric to utilising a broad range of activities. In this new era storytelling is king.

Discover how RFID dominates the retail scene at NRF 2025 as brands ease off AI. Explore the shift in technology focus and its implications.

Discover how PR can help you get in front of your target market. Learn strategic PR tactics to amplify brand awareness