Blogs & Insights

There’s a lot of noise about AI in telecoms right now. Operators talk about it in investor calls. Vendors put it in every product brief. And somewhere in the middle, communications teams are trying to figure out what any of it means for their brand messaging.

Translating a brand for the UAE market is not a linguistic exercise, it’s a strategic one. To create a story that appeals to local journalists, organisations need to build it around credibility, trust and local relevance. Often, this can mean reworking the narrative entirely.

The Jargon Group has been appointed by Manchester Tech Week, the North’s largest and fastest growing technology festival, to deliver a focused PR programme designed to elevate the event’s national profile and strengthen its influence across the UK digital economy.

Discover how B2B brands can scale globally without losing relevance. Learn strategies to adapt PR campaigns for success in diverse markets.

The Jargon Group is delighted that it has been awarded its fourth Communication Management Standard (CMS) accreditation for 2025

In an age of AI-generated content and shrinking attention spans, trust has become the most valuable asset for any brand. Discover how PR builds credibility through consistent messaging, transparency, and authenticity — and why these strategies are essential for attracting loyal customers and long-term business success.