Blogs & Insights

In an age of AI-generated content and shrinking attention spans, trust has become the most valuable asset for any brand. Discover how PR builds credibility through consistent messaging, transparency, and authenticity — and why these strategies are essential for attracting loyal customers and long-term business success.

AI is transforming marketing, but when every brand relies on the same tools, messaging becomes predictable and forgettable. Discover how human creativity, authentic storytelling, and strategic use of AI can help your brand stand out, connect with audiences, and cut through the noise in a crowded, AI-driven landscape.

Discover how effective your PR strategy truly is with the Jargon Brand Score. Assess and enhance your PR strategy for real business impact.

PR and content play a critical role in raising awareness, educating audiences, and influencing behaviour. Learn how to build a clear, strategic communications plan for 2026 - and take our free Communications Scorecard to understand your strengths, gaps, and next steps.

NRF 2026 will centre on “The Next Now,” highlighting how the future of retail is already taking shape. From AI that elevates customer empathy to unified commerce that erases the gap between online and in-store experiences, the event will showcase the technologies and strategies redefining retail. As the industry becomes more dynamic, agility and real-time decision-making will be essential for brands looking to stay ahead.

Webinars are evolving into a powerful B2B PR tool, helping businesses build authority, engage audiences, and generate leads through interactive, thought-leading content.