How effective is your PR Strategy? Take the Jargon Brand Score to find out
- georgiafinney
- 23 minutes ago
- 3 min read
If you’ve ever tried to work out how well your PR is performing, you’ll know it’s not always straightforward. You might be posting regularly on social media, appearing in the odd piece of press coverage, or attending industry events - but does any of it actually mean your PR is working?
A surprising number of businesses can’t answer that with confidence. And honestly, it’s not because they’re doing anything wrong. It’s because PR is one of those areas where success can feel intangible… until it isn’t.
That’s exactly why we created the Jargon Brand Score - a free, quick and genuinely useful way to understand how strong (or shaky) your PR foundations are.
Why understanding PR performance is so important
PR isn’t just a “nice-to-have” anymore. It shapes how people see your business, whether they trust you, and how quickly you can grow. But without measuring it, PR becomes a guessing game - and guessing usually means wasted time or wasted budget.
A simple benchmark can help you figure out:
How visible your brand really is
Whether your message lands the way you think it does
Which PR activities are actually worth your effort
And whether everything is tied to a clear, long-term plan
Those insights can completely change how you approach your marketing and communications.
What the Jargon Brand Score actually looks at
The scorecard takes a closer look at the four areas that genuinely influence PR success. No jargon, no fluff - just the essentials:
1. Brand Awareness
Are people talking about you? Not in a viral, overnight-success way - but in a meaningful, consistent way that signals you’re becoming recognised in your industry.
2. Messaging
This digs into whether your story makes sense, whether it stands out, and whether it’s the same story your customers are actually hearing.Things like:
Is your message clear?
Does it reflect who you really are?
And does it differ from what your competitors are saying?
3. Tactics
This is where a lot of brands go off-track. They’re doing something, but not always the right things.The scorecard helps you see whether your current tactics, press, content, social, speaking opportunities - are actually serving you.
4. Strategy
Great PR isn’t reactive.It’s not a scramble for coverage or a random series of posts.It’s intentional, long-term, and tied to real business outcomes.The scorecard shows whether you have that structure in place.
Why people find this helpful
We created this tool after speaking to so many businesses who said a version of the same thing:“We’re doing a lot of PR… but we don’t really know if any of it is making a difference.”
The Jargon Brand Score gives them and you, a clearer picture. And it’s particularly useful if you’re:
A startup trying to get your name out there
A growing company wanting to sharpen your message
An established brand reviewing your communications efforts
A marketing or comms team looking for a simple benchmark
A founder who wants to invest wisely, not blindly
It’s a quick way to get some clarity before you make your next PR move.
What you’ll walk away with
Once you complete the scorecard, you won’t just get a number. You’ll receive:
A personalised PR effectiveness score
A simple breakdown of your strengths
A spotlight on areas holding you back
Clear, practical next steps
Think of it like a PR health check: straightforward, honest and surprisingly motivating.
A quick way to get your PR on the right rack
You don’t need a full PR audit or a six-month project to understand where you stand. Sometimes, a few honest questions and a clear, structured score are enough to spark real change.
If you want to know whether your PR is genuinely working - and what you can do to strengthen it - the Jargon Brand Score is a great place to start.
