Blogs & Insights

Has conscious consumerism caught up with Black Friday?

A growing number of brands are choosing to boycott Black Friday to demonstrate their environmental values.

Do you sell cars? Jaguar’s timely reminder on the importance of messaging

Discover the power of messaging with Jaguar's rebranding saga. Learn how impactful messaging can shape a brand's future

Influencer Marketing: What’s all the fuss about?

Discover why influencer marketing is a game-changer for PR agencies. From engaging audiences to driving real results.

Social Media Conference Cymru 2024 - the rise of Welsh communications

Discover the highlights of the Social Media Conference Cymru 2024, featuring insights from top Welsh communications professionals

Inhouse or outsource - the pro's and con's of both

Inhouse or outsource? Discover the pros and cons for PR agencies. Learn how outsourcing can combat the skills shortage & amplify your brand

The Jargon Group achieves fourth consecutive CMS Accreditation: a commitment to excellence

The Jargon Group is delighted that it has been awarded its fourth Communication Management Standard (CMS) accreditation for 2024

Putting words in their mouths - how to get meaningful testimonials from your clients

PR professionals know that word-of-mouth is one of the most powerful tools in a communications strategy, discover how to get meaningful testimonials from your clients that enhance PR success. Learn to craft testimonials that truly resonate.

An award winning guide to winning awards

Winning an industry award is a great way of standing out from the crowd and generating positive PR: but writing a winner is a real art.

Moments vs Momentum: consistency builds the foundation of effective PR

Discover the power of consistency in PR! Learn how a sustained approach builds momentum and creates lasting impact for your brand.

The dos and don'ts when launching a global PR campaign

Learn the dos and don'ts of launching a global PR campaign. Discover key insights to create a successful strategy and avoid common pitfalls.

What results can you expect from your PR budget?

Discover what results to expect from your PR budget. Learn how to make the most of your investment and build a lasting brand presence.

3 compelling reasons you need PR

Discover the power of PR for your business! Learn how strategic PR tactics can boost credibility, manage crises, and elevate brand awareness

What is news hijacking and should you do it?

Newjacking is a long-standing tactic in PR, but what is it and should you be using it to increase your brand awareness?

More bang for your buck - how to make the most of your PR budget

Learn how to maximise your PR budget and get the most out of your investment. Avoid common pitfalls and make every penny count.

Building inclusive technology the works for people

Discover the power of inclusive technology design in serving niche markets and the mainstream. Learn how considering diverse needs benefits

What positive press relationships mean for our clients

The power of positive press. How strong media ties can set you apart from competitors and elevate your brand.

Could I live without smartphone apps?

With smartphones playing an important role in our everyday life, our reliance on certain apps has become ubiquitous.

How to reassess what we call ‘innovation’ in rail interiors

Redefining innovation in rail interiors: From sustainability to inclusivity, discover how the railway industry is reshaping cabin design

Everyone’s a winner

The power of winning awards for your business. From boosting credibility to attracting top talent, find out why entering awards is worth it.

Using technology to harness the power of the natural environment

Wales is utilising technology to leverage its natural environment for renewable energy. From wind farms to tidal waves