By: Mohit Hira, Jargon Group Dubai
A positive reputation, strong credibility, and unparalleled trustworthiness can lay a solid foundation for any business to thrive. These factors can also play a major role in setting businesses apart from the competition and building their overall brand identity. However, 84% of business leaders and employees report their company’s identity must significantly change to achieve strategic objectives, according to a survey by Gartner, Inc. The question remains how? Content marketing alone may not be enough to achieve these objectives. This is where the value of public relations (PR) comes in.
From shaping stakeholder perception to turning crises into opportunities, well-executed PR campaigns can help businesses not only tell their story but also remain relevant and ahead of their competitors in the market. In this blog, we discuss three compelling reasons for businesses to invest in one of the most important assets: business reputation…
Managing Reputation
PR tactics such as strategic thought leadership, press releases, and media interviews can help businesses effectively convey their messaging to their target audience, contribute to industry issues and challenges to demonstrate their expertise and build strong credibility.
Consistent press coverage within target media publications can maximise visibility and create opportunities for growth by attracting eyeballs of customers, investors, and partners. How does this look in action? Suppose you’re a retail technology company talking about how a specific technology can solve a specific problem facing retailers in an article published in your target publication. When a retailer looks out to find the solution to the problem and reads that article - it is likely that their perception of your business is positively influenced. This can not only result in enhanced credibility and increased trust but can also lead to potential business opportunities.
Crisis Management
No matter how well a business does, it can not be 100% immune to crisis. Factors such as false controversies, social media backlash, wrong statements, and negative incidents can negatively impact a business's reputation. In addition to reputational risks, an organisation can also face financial implications as a result of lost opportunities due to a negative brand image. While organisations cannot eliminate such incidents from happening, they can proactively prepare to deal with them in case they occur.
Companies can partner with experienced PR agencies to develop crisis management strategies and execution plans. With their experience in managing crises for businesses, PR experts can provide valuable guidance to businesses related to how to respond to any negative incidents and the steps they must take to address such challenges. In fact, a well-executed crisis management campaign can help organisations turn reputational challenges into growth opportunities.
Increased Brand Awareness
PR tactics can significantly elevate brand awareness by strategically positioning brand messaging in front of the right audience. Whether through earned media coverage or through commercial partnerships, PR professionals can connect businesses with publications targeting niche audiences. Not only does this improve brand authority, but also keeps a brand on top of mind with its key audiences. Additionally, by leveraging social media platforms and influencer marketing, PR agencies can take brand awareness to the next level.
Ultimately, organisations must understand that PR is an ongoing process and can drive numerous benefits in the long term. Those who invest in PR now may lay a strong foundation for tomorrow.
If you are ready to take the leap and utilise PR to set your business apart from your competitors, drop our award winning team a message on contact@thejargongroup.com to find out how we can support you to achieve your objectives.