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SUSTAINABILITY PRACTICE

Green credentials are in demand and must be effectively communicated.

Food and recycling are two sectors which have the greatest impact on the environment and public health, and which mean the most to customers.

Sustainability is the key focus for forward-looking businesses and that’s where we come in. We create and deliver communications campaigns that drive positive change.

AREAS OF EXPERTISE

Communications
Strategy

We believe that without a clear strategy everybody gets lost. So, we develop a communications strategy first. We work to a proven methodology, which ensures that the campaign we create and deliver is directly aligned with the strategy.

Campaign Activation

We create campaigns that resonate with and engage customers and stakeholders quickly and effectively. Whether that’s through delivering digital and social content, effective media relations, or engaging your people to support your mission. We’ll also ensure your website and SEO are working together for the same goal.

Measuring Results

Whether it’s web hits, column inches, increased recycling rates or improved sales, we’ll agree KPIs with you at the start of the campaign. We measure and evaluate the effectiveness of our work and embed what we learn to build bigger and better campaigns.

OUR EXPERIENCE

CASE STUDY

Building Brillopak's Brand Online

The Jargon Group was tasked with promoting Brillopak's development & installation of multiple turnkey lines (featuring four of Brillopak's packing systems) at the Morrison potato packing facility in Rushden. In order to Raise Brillopak's business & automation profile and generate sales leads.

The Jargon Group generated a wide-range of content about the relationship, systems and lines to create a variety of promotional tools including seven press releases (over 6-months); website copy; email campaigns, trade event activity including the design of new stand & graphics, promo videos, award entry campaign, printed materials and a wide-ranging social media campaign including inviting 350+ UK ‘fresh produce’ contacts to connect with Brillopak’s founder & owner on LinkedIn.

+ Videos created for LinkedIn posts, Brillopak’s website and YouTube channel each received 2,000+ views

+ Brillopak won the Most Innovative Robotics award at PPMA 2019

+ PR campaign with UK Trade Magazines resulted in 63 articles in print, £53K AVE, 1.4M reach

+ Within 7 days (24-31 Sept 2019), David’s profile views increased by 1000%+