To play, press and hold the enter key. To stop, release the enter key.

SUSTAINABILITY PRACTICE

Green credentials are in demand and must be effectively communicated.

Food and recycling are two sectors which have the greatest impact on the environment and public health, and which mean the most to customers.

Sustainability is the key focus for forward-looking businesses and that’s where we come in. We create and deliver communications campaigns that drive positive change.

AREAS OF EXPERTISE

Communications
Strategy

We believe that without a clear strategy everybody gets lost. So, we develop a communications strategy first. We work to a proven methodology, which ensures that the campaign we create and deliver is directly aligned with the strategy.

Campaign Activation

We create campaigns that resonate with and engage customers and stakeholders quickly and effectively. Whether that’s through delivering digital and social content, effective media relations, or engaging your people to support your mission. We’ll also ensure your website and SEO are working together for the same goal.

Measuring Results

Whether it’s web hits, column inches, increased recycling rates or improved sales, we’ll agree KPIs with you at the start of the campaign. We measure and evaluate the effectiveness of our work and embed what we learn to build bigger and better campaigns.

OUR EXPERIENCE

CASE STUDY

Building Brillopak's Brand Online

The Jargon Group was tasked with promoting Brillopak's development & installation of multiple turnkey lines (featuring four of Brillopak's packing systems) at the Morrison potato packing facility in Rushden. In order to Raise Brillopak's business & automation profile and generate sales leads.

The Jargon Group generated a wide-range of content about the relationship, systems and lines to create a variety of promotional tools including seven press releases (over 6-months); website copy; email campaigns, trade event activity including the design of new stand & graphics, promo videos, award entry campaign, printed materials and a wide-ranging social media campaign including inviting 350+ UK ‘fresh produce’ contacts to connect with Brillopak’s founder & owner on LinkedIn.

+ Videos created for LinkedIn posts, Brillopak’s website and YouTube channel each received 2,000+ views

+ Brillopak won the Most Innovative Robotics award at PPMA 2019

+ PR campaign with UK Trade Magazines resulted in 63 articles in print, £53K AVE, 1.4M reach

+ Within 7 days (24-31 Sept 2019), David’s profile views increased by 1000%+

PRACTICE MANAGEMENT TEAM

Michael Bennett

Managing Director - Sustainability Practice

Based in Manchester, Michael and his team specialise in sustainability and ESG-focused integrated communications campaigns and have won multiple awards including ‘ESG Consultancy of the Year’ in the 2022 PRmoment Awards.

Michael works closely with clients to deliver communication strategies and advise brands on social and economic issues, responsible governance and brand reputation.

CONTACT

Manchester

10th Floor, Blue Building

MEDIACITYUK, Salford Quays,

Manchester, M50 2EQ

contact@thejargongroup.com

+44 118 973 9370

Jargon Group

Eversley, Hook,

Hampshire, RG27 0NT

Cardiff

Office 86, 33 Cathedral Rd, Pontcanna, Cardiff,

CF11 9HB

CAREERS

If you’re looking to work with international clients across a variety of media, PR and content-led campaigns we’d love to hear from you.

We’re digital-first, so your location is less important than your mindset, attitude, drive and determination. Please get in touch at hello@thejargongroup.com

JOIN OUR TEAM

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OUR PROMISE

SUSTAINABILITY

The Jargon Group is a proud supporter of Ecologi, a carbon reduction and tree planting specialist. Monthly donations on behalf of clients are invested into a broad range of projects focused on reducing greenhouse gas emissions. Our contributions resulted in 5,000 trees being planted in 2022 alone.

VIEW OUR IMPACT