Blogs & Insights

Industry events are more than just opportunities to network, they’re powerful tools to build brand authority, drive media coverage and amplify your company’s voice. For B2B businesses, who typically have long buying cycles, trust is critical, and events are a crucial chance to establish relationships and position your brand as a leader. 

In the high-stakes world of B2B, trust and authority are crucial. While PR isn’t directly tied to sales, it plays a significant role in driving business outcomes - it helps build credibility, increase visibility, and support lead generation. When executed successfully, PR is a powerful sales tool, helping key audiences and potential buyers feel more informed and engaged with a brand.  

Explore the impact of Google's AI mode on Digital PR. Learn how this seismic shift affects the PR industry and Digital PR strategies.

Explore how Digital PR has evolved beyond Y2K strategies. Discover the modern approaches that drive results in today's digital landscape with Digital PR.

As the global technology stage continues to mature, the Middle East is emerging as a compelling and influential market for B2B tech businesses. With rapid digital transformation, a growing appetite for innovation and heavy investments towards national visions such as Saudi Arabia’s Vision 2020, the region presents a lucrative opportunity for tech brands looking to expand their global footprint.  

Discover what B2B PR is and why it's essential for your business success. Learn how effective B2B PR strategies can boost credibility and growth.

In today’s always-on digital world, a CEO’s words can shape not just public opinion - but brand reputation and business performance. This blog explores how executive thought leadership can be a powerful asset or a serious liability, and outlines the essential strategies CEOs need to align their personal visibility with corporate values. From media training to crisis planning, learn how to lead with impact while safeguarding your brand.

Discover how The Jargon Group used targeted B2B tech PR to deliver major media coverage, credibility, and brand impact for leading technology clients.

Discover why agency size isn’t everything when choosing a marketing communications partner - and how fit, flexibility, and expertise make all the difference.

Discover how poorly targeted pitches damage your reputation and do more harm than good. Avoid 'Lazy PR' with expert insights today!

Discover these 3 awards to build your tech companies reputation and credibility in 2025. Don't let the opportunity slip away!

Tips on how to use social media to boost your business' presence at any industry event. Learn strategies to maximise your impact!

Discover expert insights on dealing with negative publicity and media mishaps to protect your brand's reputation.

A well-crafted PR strategy can enhance a brand's reputation. On the flip side, a poorly executed campaign can do the opposite.

We will share some tried and tested methods to help you get support from your senior executives, enabling your PR strategy to deliver

Explore the bold rebrand of Pretty Little Thing, a shift from fast fashion to sustainable luxury.

A well-structured thought leadership article can shape readers’ opinions, influence decisions, and position you as industry experts.

Discover how to use PR research to boost your profile and elevate your PR campaigns.

Discover how the rise of podcasts can support your PR efforts. Learn strategies to leverage podcasts for your businesses success today!

Discover what PR metrics mean and which ones to focus on for true success. Learn key insights on PR metrics to boost your strategy today!