Top B2B Tech PR campaigns: learning from the best

By: Mohit Hira, Jargon Group Dubai

To thrive in today’s saturated B2B technology market, companies require more than just a great product. They also need a strategic and well-executed PR and communications plan to ensure their product reaches its target audience with the right messaging. 

The most effective B2B tech PR campaigns go beyond generating coverage; they build brand credibility and drive real business outcomes. That’s exactly what The Jargon Group aims to deliver for its B2B technology clients.  

In this blog, I take you behind the scenes of my two favourite B2B technology PR campaigns - what we did, why it worked, and how smart, targeted public relations helped position our clients for success.  

How to create effective and impactful B2B PR campaign, and how to replicate that 

An Integrated Communications Campaign for a Retail Tech Company 

Campaign Duration: 12 months 

Results achieved: 52x pieces of coverage, 1.10 billion opportunities to see 

PR Tactics used: Press Releases, Thought Leadership, News Hijacking, Tradeshow Support, Executive Profiling & Media Features  

What we did? The Jargon Group team used a number of PR tactics to adopt a diversified approach, ensuring maximised media exposure for the retail technology provider. From organising initial meetings with the client to understanding their mission, shaping messaging and planning an integrated PR strategy to seamlessly executing the PR campaign, securing media opportunities, and measuring the performance of the campaign – The Jargon Group PR team smoothly delivered the PR campaign.

Why it worked? The success of the campaign stemmed from The Jargon Group’s strategic and holistic PR approach. By first investing time to deeply understand the client’s mission and business goals, the team was able to craft messaging that was both authentic and aligned with the brand’s identity. This foundation ensured consistency across all communications. 

Diverse PR tactics allowed for maximum media exposure, reaching a broad audience through a variety of channels. From relationship-building with key media to proactive pitching and targeted placements, each tactic was chosen to support a specific objective within the overall PR strategy. All these ensured results were not just achieved - but maximised - delivering solid media coverage, increased brand visibility, and a meaningful impact for the retail tech brand. 

A PR Campaign for a Technology Solutions Provider 

Campaign Duration: 3 months 

Results achieved: 23x pieces of media coverage, 1.87 million opportunities to see 

PR Tactics used: Press Releases, Thought Leadership, News Hijacking, Executive Profiling & Media Features  

What we did? The Jargon Group designed a targeted PR campaign aimed at IT channel press to amplify the client's media presence. Following a thorough analysis of the client's business, mission, and messaging, the team created a comprehensive 3-month PR campaign that included significant news announcements, valuable thought leadership articles, relevant media features and media briefings. The PR team measured and reported results on an ongoing basis, successfully retaining the client for the long term. 

Why it worked? The campaign worked well as it was strategically tailored to the client's unique value proposition and market positioning. By conducting a thorough analysis of the company’s mission, messaging, and business objectives, The Jargon Group ensured that all communications aligned with the company’s brand identity. Targeting IT channel, cybersecurity and technology media maximised relevance and reach, positioning the  brand directly in front of its core audiences. 

The campaign’s structure - The team combined timely company announcements with thought leadership and media placements which ensured both short-term visibility and long-term credibility. Regular performance tracking and transparent reporting helped optimise impact and build trust, contributing to a successful long-term client relationship. This combination of strategic planning, execution, and accountability is what ultimately drove the campaign’s success.  

How to build a successful B2B tech PR campaign

The success of the above B2B tech PR campaigns underscores a clear formula for impactful B2B PR: start with a deep understanding of the client’s business, tailor messaging to the right audiences, and deliver a mix of timely news, media profiling and strategic thought leadership. To replicate this success, B2B brands and PR teams should: 

• Invest time in understanding the client’s mission, market, and messaging 

• Identify media verticals that align with the client’s industry and audience  

• Leverage newsworthy announcements in tandem with expert-driven, long-form content to build both visibility and authority   

• Focus not just on quick wins but on establishing enduring media relationships and brand credibility 

• Track performance and adapt as needed to maintain momentum and maximise results

Looking for external B2B PR support to take your media presence to the next level? At The Jargon Group, our CIPR accredited PR professionals specialise in crafting impactful B2B Technology PR campaigns that deliver real results. Get in touch today to find out how we can help you grow your brand.