The BBC reported on Tuesday that films made with AI will - in the future - be eligible to receive Oscar nominations and wins. 

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This seemed odd because the article also reports that one of this years’ major Oscar winners (The Brutalist) used AI to enhance the accent of its leading actor. On the face of it, The Oscars confirming that, in the future, things would be the same as they are now, seemed an unlikely story to lead the BBC's technology pages.  But this is not the first time I've been struck by the extent that stories referencing AI appear to have a more significant value to news outlets than those that don't.  

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AI is not the first subject to benefit from disproportionate media attention. Back in 2008 when iPhone fever was at its peak, I got some T-shirts printed with "Bored of the iPhone" on the front. When I shared these with journalists, one responded with "I'm bored of writing about the iPhone. But every time I do more people read that story than any other on the site, so I'm desperately looking for iPhone stories every day to boost views". I guess we get the news we deserve!

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The announcement from The Oscars got me thinking about the nuances of using AI in the film industry. I'm not expecting an AI-created script to pick up Best Original Screenplay any time soon, but AI can help enhance filmmakers' tools. One prime example is Flawless.ai - a British company that enables filmmakers to create multi-language versions of films without distracting subtitles or dubbing that's out of sync with mouth movements. Much like the wider application of technology, AI doesn't deliver magic all by itself; it's about applying the technology to deliver something previously impossible or – at least - very time consuming.

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Talking of AI, please do consider attending the MedTech showcase we are holding with NOTWICS in London at the Queen Mary University of London Innovation Centre on 7th May. Companies attending are using AI to solve complex medical challenges including medical devices, diagnostics and advanced data solutions.

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I've been passionate about the role of tech in healthcare, and this is an opportunity to find out more about the companies that will be creating a new landscape for wellbeing in the future. Here's where to get the details. https://lu.ma/tpd8l300. I'd love to see you there.