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Blogs & Insights


Effective PR research: Top five tips
If you want to be seen as an expert in your field, you should never discount the value of good quality PR research.


The power of Thought Leadership in PR campaigns
By: Emily John, Account Director As PR professionals, our goal is to build and maintain a positive reputation for clients and establish a...


The exciting future of tech in Wales
By: Julia Fitzgerald, Senior Account Manager, Jargon Group Cardiff In recent years, Wales has emerged as a hub for technology and...


News-jacking: Making headlines for all the right reasons
By: Sue Souter, Associate Director & Manchester Office lead technology consultant Well where did those two months go since New Year? Here...


PR trends we should leave behind
By: Emily John, Account Director Trends have a significant impact on businesses of all shapes and sizes. They allow companies to gain a...


Primark hoax reminds us of the need for quick comms reactions
By: Ben Davies, Retail Sector Lead It didn’t quite end up plastered over the front pages of every national paper in the country, but the...


LEAP 2024: What you can expect
By: Mohit Hira, Jargon Group Dubai Saudi Arabia's global tech event, LEAP 2024 is just around the corner. Over 172,000 attendees are...


The times they are a-changin’
By: Will Herman, Account Director & Manufacturing Sector Lead With AI continuing to dominate headlines – there is no evidence it can be...


Horizon scanning: minimum risk, maximum opportunity
By: Michael Bennett, Managing Director, ESG It is important for any business to have an understanding of the landscape of its industry...


The newscycle of a cyber hackÂ
By: Gareth Lloyd, Cyber Security team When cyber hackers aim the crosshairs at any high-flying corporation, it never takes long for the...


Northern Ireland: location of choice for AI businesses in the UK
By: Julia Fitzgerald, Senior Account Manager, Jargon Group Cardiff It’s no secret that AI is increasingly a big part of modern life: not...


How Dubai is becoming a hub for global events
By: Mohit Hira, Jargon Group Dubai Dubai is increasingly seen as a hub for global events and is home to an increasing number of ‘must...


How to humanise PR
By: Emily John, Account Director As PR professionals, our principal goal is to cultivate and build relationships whether its with...


Aircraft and Rail: The inside line on what to expect in 2024
By: Julia Fitzgerald, Transport Sector Lead 2023 was a year of innovation and collaboration, bringing together industry experts from...


Is this the biggest year for UK cybersecurity yet?
By: Gareth Lloyd, Cyber Security team 2024 has barely gotten itself out of bed yet, but it’s already got problems to deal with. Within...


Social 101: The importance of snackable content
By Emma Dent, Account Director - Jargon Group Manchester Snackable content is the online equivalent of a bag of crisps: not as satisfying...


Maximising your presence at NRF: Retail’s Big Show 2024
By: Kevin Winfield, Managing Director - Technology The National Retail Federation’s Retail’s Big Show is a mere few days away, and those...


NRF 2024: What’s in store for Retail’s Big Show?
By: Ben Davies, Retail Sector Lead NRF 2024: Retail’s Big Show  is just round the corner, and the retail sector is eagerly anticipating...


The role of tech in Welsh tourism
By: James Sweeney, Jargon Group Cardiff With its 1700 mile coastline, ancient castles, and vibrant cities, Wales has long been a...


Green is the new black for conscious clothes shopping
By: Emma Dent, Sustainability Team Lead I have a confession to make. I am addicted to Vinted. Don’t go calling social services, it’s not...
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