top of page

Kao Data appoints Jargon Group to build northern profile

  • Simon Craddock
  • Nov 16, 2023
  • 2 min read


Kao Data, the specialist developer and operator of high-performance data centres for enterprise, cloud, HPC and AI, has appointed The Jargon Group’s Manchester team based in MediaCityUK to help build awareness of its £350m investment in the region.


One of the most respected and pioneering developers of sustainable data centres in the UK, Kao Data is today the host of one of the country’s most powerful supercomputers from its Harlow campus and is partnering with The Jargon Group to support communications around its plans for a 40 megawatt (MW) data centre on a 39,000m2 ex-industrial site in Reddish, Stockport.


The project represents Kao Data’s first data centre campus in the North of England, enhancing and accelerating the Manchester city-region’s growing status as a leading technology hub, supporting local business and research communities in the process whilst creating high-value jobs.


The PR programme will be led by Sue Souter who has managed many high-profile campaigns around Greater Manchester over three decades. A former President of Stockport Chamber of Commerce, Sue will be overseeing a campaign of media relations and stakeholder engagement to build brand awareness and educate on the role of data centres in a thriving, fast-growing tech sector.


The Jargon Group is working in partnership with Rory Flashman-Wells, Director at Spa Communications - an award-winning, integrated communications agency specialising in the digital infrastructure sector - and will support Kao Data in its Northern media strategy, as well as its collaboration with key local organisations like ProManchester and Manchester Digital. Kao Data will also be conducting community outreach to schools and colleges across the region to create and promote opportunities for future generations to pursue careers in data centres.


Adam Nethersole, VP of Marketing at Kao Data, said that Jargon’s existing links and relationships were an invaluable part of putting down roots in the area, “We want to do this right by tapping into skilled communications professionals based in Manchester to carry our messages to a range of stakeholders. We have had a fantastic welcome so far, great early coverage and look forward to working with Sue and her team into 2024.”

In-house of outsource

 When your business needs PR, the next big question is: Should you handle it in-house or hire a specialist agency? While keeping PR in-house can seem more convenient, it can often stretch limited resources and dilute your impact, especially if you don’t have the specialist expertise. Outsourcing to a dedicated B2B PR agency gives you quick access to PR experts. 

 

They know the media landscape well and understand what makes a story newsworthy. This means they can start campaigns that deliver real results right away. In a competitive space, working with specialists ensures your brand truly cuts through the noise, without you having to build everything from scratch. 

 

If you choose to outsource your PR efforts, choosing the right PR agency for your company is essential. There are three vital questions you must ask: 

  • Can they do the job? 

  • Will they do the job? 

  • And crucially, will they fit in? 

Want to boost your business’s profile? 

If you’re ready to seriously boost your business’s profile? Whether you're launching a product, scaling up, or simply want to build credibility, PR can be the catalyst for serious growth. 

 

Why not start by talking to our award-winning team? We’ll help you assess your goals, identify the perfect tactics, and build a B2B PR plan that makes sense for your business. 

CONTACT

Jargon Group HQ

Eversley, Hook, Hampshire

RG27 0NT

United Kingdom

 

contact@thejargongroup.com

 

+44 118 973 9370

  • LinkedIn
  • X

Manchester
10th Floor, Blue Building, MEDIACITYUK, Salford Quays, M50 2EQ

Cardiff 

Office 86, 33 Cathedral Rd, Pontcanna, Cardiff,

CF11 9HB

Thanks for submitting!

Jargon Group logo
  • LinkedIn
  • X

Jargon Group

Eversley, Hook, Hampshire

RG27 0NT

United Kingdom

 

contact@thejargongroup.com

 

+44 118 973 9370

Manchester

4th Floor, White Tower,

Media City,

Salford,

M50 2NT

Company number: 14194106   |   Tithe Barn, Parfitts Farm, Chequers Lane, Eversley, Hampshire, RG27 0NR   |   ©The Jargon Group 2024

bottom of page