How to make the most of attending GITEX 2025

By: Mohit Hira, Jargon Group Dubai

GITEX is back again for another year of exciting innovation. The show is the world's largest tech & AI event that every global brand wants to capitalise on. But with thousands of companies vying for attention, the question remains: how to ensure your brand doesn’t get lost in the noise? 

While working at Jargon Group, I’ve supported clients across different industries in making their mark at GITEX. From pre-event positioning to on-site engagement and post-event amplification, the key to success is strategy – not chance. 

Pre-event best practices  

Brand visibility at GITEX starts long before the World Trade Centre opens its doors for the show. To make the most of the world’s largest tech show, brands must: 

• Build solid media relations - with relevant journalists to ensure interviews and coverage slots are secured ahead of time  

• Create teaser content – to spark curiosity on social channels, driving traffic on the website and social platforms before the event even begins 

• Create clear narratives – and align themselves with ongoing trends and shape a story that they’d like the visitors to take away after visiting their stand  

On-site tactics: owning the spotlight 

GITEX isn’t only a networking event - it’s a platform to tell a story to a mass audience, showcase an innovation to potential customers, and drive brand awareness. Organisations should: 

• Engage with journalists on the ground, providing them with fresh angles and compelling stories that inform their audience and spark conversations 

• Create shareable moments – from product demos to immersive activations that compel visitors to post, share, and talk   

• Share live updates on social media using relevant hashtags of the show to keep the conversations going and boost visibility 

• Attend keynote sessions, visit other booths, and participate in wider discussions to gain insights into trends, future predictions and takeaways which can be shared across social media and website  

  
  

Post-show strategy to keep the momentum going   

All too often, brands pack away once GITEX ends. That’s where opportunity can get lost. The real value lies in developing a strong post-event strategy. Brands should repurpose key moments from panels, media interviews, and booth highlights across digital channels to sustain momentum.  

Organisations should also keep the buzz alive with follow-up stories that extend visibility beyond the event, while focusing on post-lead communications to turn show engagements into lasting business opportunities.  

Trends to expect at GITEX 2025 

 Companies can expect a number of trends in spotlight around artificial intelligence (AI), cybersecurity, quantum computing and more. In fact, the show has a separate agendafor AI and cybersecurity, pointing towards the topics being in the spotlight.   At this year’s GITEX, we anticipate several themes taking centre stage:  

• AI at scale: attendees can expect to see AI moving from pilots to enterprise-wide adoption. We also anticipate a significant focus on human centred innovation  

• Cyber resilience: as digital infrastructure grows, so does the need for security and compliance. Several advanced cybersecurity solutions are expected to be launched at the show 

• Sustainability in tech: green innovation is no longer optional, it’s expected 

Gearing up for the show 

GITEX is simply too big to leave to chance. Without a communications strategy, even the most innovative brands risk blending into the background. Brands who build a communications strategy ahead of time will make the most of world's largest tech show. At Jargon Group, we’re committed to supporting brands at industry trade shows to enable them to cut through the noise.