Blogs & Insights

Pretty Little Thing’s ugly rebrand will take time - but it could be massive

Explore the bold rebrand of Pretty Little Thing, a shift from fast fashion to sustainable luxury.

NRF 2025: RFID dominates as brands relax on AI

Discover how RFID dominates the retail scene at NRF 2025 as brands ease off AI. Explore the shift in technology focus and its implications.

NRF 2025 preview: Redefining the brick and mortar experience

Discover what's in store for NRF 2025: Retail's Big Show. Get insights on future retail trends and innovations to expect at the show.

Do you sell cars? Jaguar’s timely reminder on the importance of messaging

Discover the power of messaging with Jaguar's rebranding saga. Learn how impactful messaging can shape a brand's future

Primark hoax: A lesson in retail PR and crisis communications

Discover the importance of quick comms reactions in the digital age. Learn from the Primark hoax and enhance your comms strategy today.

Maximising your presence at NRF: Retail’s Big Show 2024

By: Kevin Winfield, Managing Director - Technology The National Retail Federation’s Retail’s Big Show is a mere few days away, and those...

NRF 2024: What’s in store for Retail’s Big Show?

By: Ben Davies, Retail Sector Lead NRF 2024: Retail’s Big Show is just round the corner, and the retail sector is eagerly anticipating...

Being heard in the complex retail environment: Why strong messaging is the core of effective retail PR

By: Ben Davies, Retail Sector Lead The retail industry is a whirlwind. Constantly changing in response to consumer demand, the past few years alone have seen a range of highs and lows for retailers fighting to keep up with expectations. Some have fared better than others, but the sector continues to shift towards technology adoption as the solution to a number of challenges. From supply chain to shop floor and everything in between, adopting the latest technology solutions ha