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The evolving tech landscape of the UAE: 5 trends to watch in 2024




By: Mohit Hira, Jargon Group Dubai


2023 was a year of massive technological advancements. However, if I were to summarise the tech evolution of 2023 in one word, it would be generative AI (GenAI). As we step into 2024, such technologies will undoubtedly become more sophisticated, while there will also be new ones that will emerge to disrupt the market. 


According to Gartner, MENA software spending is expected to record double-digit growth of 12.3% in 2024. The Middle East region is all set to make the most of these innovations, and the UAE is no exception. In my latest blog, here, I outline 5 tech trends for the UAE that I expect to see this year…  


  1. Generative AI

Whether through AI-powered smart gates that enable payment of public transport fares through facial recognition or with driverless taxis, the UAE’s government authorities are set to revolutionise the country’s landscape in 2024. Similarly, the use of AI within the private sector will further boom in the future. From using Gen AI to enhance the customer experience to leveraging it to improve operational efficiency, UAE businesses are likely to embrace the technology in 2024.


  1. Quantum Computing

Experts have highlighted that demand for quantum computing is growing in the UAE, with the country speeding up digitalisation across its seven emirates. In the next couple of years, quantum computing is likely to transform a number of sectors in the UAE such as cybersecurity, automotive, finance and many more. 2024 can clearly set the stage for this evolution.


  1. Sustainable Tech

The UAE is making significant efforts to drive sustainability across different industries within both public and private sectors. COP28 has only reinforced the importance of these sustainable initiatives. I anticipate that 2024 will see the private and public sector organisations harness technologies not only to measure, predict and analyse but also to develop new environmentally friendly solutions.


  1. Cybersecurity

With rising threats posed by ransomware, malware, and highly sophisticated phishing techniques, organisations across the UAE are expected to increase their focus on cybersecurity. Zero-trust security models, multifactor authentication, and quantum-resistant algorithms are a few of the cybersecurity technologies that will continue to dominate the industry in 2024.


  1. Augmented Reality (AR) and Virtual Reality (VR)

The revenue from the AR/VR technology market is projected to grow significantly in the UAE. Going beyond gaming, AR/VR solutions are now helping a number of industries deliver enhanced customer experiences. Whether retailers leverage the technology to provide virtual dressing rooms, restaurants can use the technology to deliver immersive dining experiences. With continued advancements, AR/VR is only likely to become a mainstream reality in 2024. 


Looking Ahead


The technology landscape of the UAE is constantly evolving. In order to meet their rapidly changing needs, businesses are only likely to lean on new innovations to transform the way they operate in 2024. What an exciting place to be and what an exciting time to be here. I wish you all the best for the holiday season.


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