Media Relations | Messaging | Content Creation
Retail Marketing Group is an award-winning UK-based marketing agency that works with world-class brands to help create emotional connections with their consumers and customers.
What We Did:
- Drove significant levels of industry awareness and understanding for the new immersive virtual event platform
Communicated Retail Marketing Group’s unique position throughout the marketing, retail and business media
Created significant profiling opportunities for Retail Marketing Group and its spokespeople in the media
Results:
Media features and interviews generated awareness of Retail Marketing Group’s executives and established credibility for the business
3.8+
Coverage generated over
3.8 million opportunities to see
Content focussed towards Retail Marketing Group’s new messaging successfully established the business’ unique position as the leading virtual events platform
AS FEATURED ON
The team rapidly developed a deep understanding of the audiences we are trying to reach and our propositions, including our new Storey livechat offering. Coupled with this knowledge the ability to leverage existing relationships across a broad set of media has unearthed opportunities that go way beyond anything we have managed to achieve in the past and has gone a long way to helping us build awareness of our brand and what we do.
Peter Gullick, Marketing Director at Retail Marketing Group
