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CASE STUDY

Reviews | Content Creation | Social Media

Plugged in and switched on

Headline stats

CHALLENGE

TP-Link needed to stand out in a saturated smart home and networking market, with

consumer trust and visibility at the top of their agenda.

TATICS

A multi-channel campaign blending trusted reviews, engaging content, and social

media momentum - delivering standout coverage and sparking real conversations.

RESULTS

320+ pieces of media coverage
49% in top-tier publications
Featured on The Gadget Show
100+ verified reviews
4,000+ social followers gained
18,000+ organic clicks driven

TP-Link, a global leader in smart home and networking tech, partnered with The Jargon Group to elevate its brand presence in the UK market. Our integrated PR strategy connected their innovation to everyday users - securing over 320 pieces of media coverage, 49% of which appeared in tier-one publications.

From a targeted reviews programme to thought leadership, expert commentary, and high-quality content creation, we helped TP-Link cut through the noise. The campaign delivered 100+ product reviews, including a feature on The Gadget Show, and organically boosted social engagement with 18,000+ link clicks and a 4,000-follower increase.

By activating all the right channels - earned media, social, and storytelling - we made TP-Link's tech feel more human, more helpful, and impossible to ignore.

INTRODUCTION

CHALLENGE

TP-Link needed to stand out in a saturated smart home and networking market, with consumer trust and visibility at the top of their agenda.

SOLUTION

Launched and managed a cross-channel reviews programme spanning consumer and B2B product lines, building trust and visibility across TP-Link’s sub-brands.

Produced high-impact content from thought leadership and expert commentary to press releases, awards, and case studies - designed to position TP-Link as an authority in smart tech.

Delivered daily, strategic social media management across LinkedIn, Instagram, X, and Facebook - driving engagement, fostering community, and amplifying brand voice.