Content Creation | Media Relations | Event Support
SML is a leading, full-service RFID solution provider and trusted partner to the world’s largest retailers and fashion brands. SML reached out to The Jargon Group to help them raise awareness within a competitive sector to differentiate SML's core USPs.
What We Did:
- Planned and executed a global media relations campaign to support business growth
Managed all social media channels to ensure optimum engagement
Established key spokespeople as industry thought leaders
Results:
160+
More than 160 pieces of media coverage
Supported SML at several industry events including, securing on-site media interviews
49%
49% of online coverage included backlinks to the company website
AS FEATURED ON
We continue to be impressed by the written content standard, knowledge of our business and overall results. They have established an ongoing presence throughout the UK and US media by producing quality content, creating engaging news and securing interviews with critical influential media outlets.
Dean Frew, President of RFID Solutions Division at SML Group
