Social Media l Media Relations l Content Creation
Using identity analytics, idax Software is the world’s leading company in automatically analysing the access rights for an organisation, quantifying the risk and determining who has excessive access requiring adjustment.
What We Did:
- Create national awareness of idax Software throughout the target Security, Business and Technology media
Drove key news and thought leadership content into the target media that communicates idax Software’s key messages
Clearly position idax Software as a key player in the international identity access management market, through high profile media coverage
Results:
Increased presence of key brand messages within target security, finance and technology press
Established relationships with key journalists through comment opportunities and regular thought leadership articles
Grown presence on social media with an ongoing stream of regular posts on both Twitter and LinkedIn
AS FEATURED ON
The Jargon Group have achieved fantastic PR results since we started working with them. We've gone from having no coverage at all, to being featured across top technology, security and finance publications, with growing presence of our key brand messages. The team has a great understanding of our industry and relationships with relevant journalists, and they have used this expertise to secure great opportunities for us.
Mark Rodbert, CEO, idax Software
