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Media Relations | Messaging
Rydoo is a business expense management solution working to reinvent business expense management for high-growth companies and enterprises. The Jaron Group helped them break through into the finance and technology media by streamlining Rydoo’s existing content to support the business in achieving its objectives.
What We Did:
- Elevated awareness of Rydoo and its core messages across the UK finance, business and technology media to reach senior finance decision makers
Clearly defined Rydoo’s position in the UK market, drove regular media coverage and communicated concise messages
Established Rydoo as a thought leader with first-grade expertise to drive levels of credibility for Rydoo and communicate its industry knowledge
Results:
Increased the presence of key brand messages and audiences reached amongst target media, with press releases a key driver of coverage
Developed relationships between Rydoo and target journalists to drive media opportunities and press coverage
Successfully communicated unique insights into the expense management industry
AS FEATURED ON
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