Reverting a full metal crisis
Crisis | Media Relations | Strategy
The British Metals Recycling Association (BMRA) the main UK body for the legitimate metals recycling industry faced a major fight against metal theft, we turned the tide of negative media coverage and helped forge better relations with government, the police and key stakeholders.
What We Did:
- Provided a reactive press office service to handle the sheer volume of enquiries
Producing press statements and delivering media training for key spokespeople
Launched a proactive campaign alongside the reactive work and facilitated the lobbying efforts of the BMRA
Results:
The tone of media coverage changed from demonising the industry to portraying the BMRA as part of the solution
The BMRA and ACPO agreed on a Code of Conduct which highlighted just how much relations between the two organisations improved
AS FEATURED ON
The proactive approach adopted by The Jargon Group has helped foster a spirit of co-operation with the police and ensured that the BMRA is now seen as an active partner in helping tackle the problem of metal thefts.
Glyn Hellam, British Transport Police Media and Marketing Manager
